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About us

We started Morane Brand with the lofty ambition to change the world by contributing to the ending of the water crisis. We believe that water is the way to break the cycle of poverty, to protect and save lives and make a bright future possible for all.

We do that by using our business to improve other peoples lives and every watch sold gives back. We support

The problem
The water crisis is the the number one risk in our time, according to
United Nations. Every 90 second a child dies due to lack of safe and clean water. Women and children are the primary victims of this crisis. We want to actively change that.

Our business is an attempt to push the world to be a better place for all. For us quality is key. Doing good is king. That's why we give back 10% of our sales to 

Our mission - use business to improve lives

Our mission is to offer you the best product, to the best price, cause no unnecessary harm, and use business to inspire and implement solutions to the water crisis. This way we save lives and make the world a better place for all.

Who we are
We're a small Swedish, Stockholm based company, selling directly to you. We have a sustainable and minimalistic approach to our business, and life in general, meaning that we want to make as small footprint as possible with our product offer and maximize the output of our business to make a better world for all. This is by far the most important mission we've ever been on, the mission to save lives.

Premium Quality - Trusted Manufacturers 
Producing high-quality, handcrafted products is a collaborative enterprise. That's why we've partnered with a group of  manufacturers whose obsession with craftsmanship and quality matches our own. Each of our partners has a long legacy of making products that are beautiful, meaningful, and made to last. Through the help of our reputed manufacturers, our business growth and success will never be possible.

Ever since we are able to offer outstanding services as we work with superb manufacturers. Without them, our company will never be as successful as other seasoned service providers out there. Our commitment, knowledge, experience, and expertise have also been a key that helps us succeed.

Buy our watches online
We use Shopify as e-commerce platform, it´s by far the most reliable, and secure platform we've encountered. Fulfillment is also a very important part, and here we partnered with a trusted partner, Whiplash Fulfillment, who has warehouses across USA, Canada and United Kingdom to assure trusted and secure handling and delivery of the goods that you buy from us. All goods are handled by professional logistic personnel and fully insured on the way to you. Learn more about our logistics partner Whiplash Fulfillment

Together we make it happen
All our products are built to last. You’ll wear them for decades. They are the product of  thoughtful design and genuine craftsmanship. This is the end result, everything we believe in and love. It’s not just a watch, it’s a reminder that you are an active part in changing the world to a better place. It's our vision come to life. This is The Morane Brand.

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